Overview

Client: Electrical supply distributor
Catalog Size: 25,000+ SKUs
Customers: Contractors & commercial buyers
Core Challenge: Manual ordering + slow product discovery

The Problem

Before the system:

• Contractors were placing orders via phone and email
• Sales reps handled repeat orders manually
• Orders were re-entered into ERP systems
• Customers couldn’t easily find products by SKU or specs
• Pricing varied per account and wasn’t visible online

Key issue

Repeat orders required manual work—every single time.

The Goal

Create a system where:

• Contractors can reorder quickly without contacting sales
• Products can be found instantly by SKU or specifications
• Customers see their own pricing automatically
• Orders flow directly into backend systems

What We Built

1. Catalog Structuring & Data Modeling

• Organized 25,000+ SKUs into structured categories
• Standardized product attributes (voltage, type, compatibility, etc.)
• Built a foundation for fast filtering and search

2. Search & Filtering System

• Enabled SKU-based quick search
• Added spec-based filtering for technical products
• Reduced time to find products significantly

3. B2B Reordering System

• Quick order by SKU entry
• Reordering from past purchases
• Saved product lists for contractors

4. Customer-Specific Pricing

• Displayed account-based pricing automatically
• Supported volume discounts and contract pricing

5. ERP Integration

• Orders synced directly into backend systems
• Reduced manual data entry and errors

The Outcome

Operational Improvements

• Reduced manual order processing significantly
• Faster order handling and fewer errors

Customer Experience

• Contractors can reorder in seconds
• Easier product discovery across large catalogs

Business Impact

• Increased repeat order frequency
• Reduced dependency on sales reps
• Improved scalability of operations

Before vs After

Before

• Orders via phone/email
• Manual re-entry into ERP
• Hard-to-search catalog
• Slow repeat ordering

After

• Self-service ordering system
• Instant SKU search
• Automated workflows
• Fast contractor reordering

Distributors like this typically move 30–60% of repeat orders online

Key Takeaway

For electrical distributors, speed of reordering is everything.

A structured system allows contractors to place orders instantly—without relying on manual processes.

See How This Would Work for Your Catalog

We’ll walk through your current ordering process and show how it can be transformed into a fast, self-service system.